Is there still room for a new player in the crowded world of social media? Answers will vary, depending on who you ask. Nevertheless, we should soon witness a very welcome announcement regarding the return of a once popular platform.

A Vine from the past

Vine was a social media platform that allowed users to record up to 6-second-long looped videos. These could then be shared among users and even on Facebook and Twitter. While Vine was active (between 2013 and 2016) it had a quite strong user base and boasted some impressive achievements.

Soon after its launch, it became the most often download free app on Apple’s App Store. Later, it also became the most used video sharing app worldwide, and by the end of 2015, it had 200 million active users. But it was acquired by Twitter, which announced in 2016 that Vine would be shutting down. What is left of the once vibrant platform is called the Vine Camera, which is still available in both the iOS and Android app stores.

A welcome comeback

At the end of 2017, Dom Hofmann, a co-founder of Vine, announced that he will be working on a follow-up to the app, which he will fund himself. Since then, he has tweeted a few revealing details about the expected Vine 2.0. First, the resurrected release will put an emphasis on building a strong community. As Hofmann puts it, there are three basic principles for Vine 2.0:

  • Give an equal voice to every artist
  • Be as generous as possible to every artist
  • Foster a civilized, kind, inclusive, and absolutely non-toxic community

Meanwhile, TechCrunch reported that the new app will allow recording of videos that are up to 6.5 seconds long and will loop. These will be captured in-app or uploaded from users’ video libraries stored on their smartphones. The app will also record in full-screen vertical mode with the possibility of switching to a “selfie mode”. Reportedly, it will not feature any filters or effects. Hofmann also launched a forum for the Vine community, where features and other topics related to Vine 2.0 are discussed.

A strong contender?

More details on the return of Vine are expected to surface soon. It remains to be seen if the app will manage to attract a large user following. After all, times have changed since its rapid rise to popularity among digital creators. Today, the social media competition is strong, and the options for sharing video content are plentiful. But everything is possible in the land of social media, so following the development and release of the app would be wise.

In the meantime, everyone can enjoy an archive of Vines published throughout the years. This time capsule contains the many videos that went live between 2013 and 2016 and even sorts them into handy groups. It’s a good way to explore the world of Vine and see what all the hype was about.

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