Hanken School of Economics partnered up with Okimo Clinic to communicate to key stakeholders a new strategy that the school was implementing. The resulting creative strategy animation exceeded client expectations while inspiring employees and communicating a clear direction to external stakeholders.

At the start of summer 2017, Hanken had finished a strategy project and determined a new mission: to create cutting-edge knowledge and educate responsible professionals for the changing society and global economy. However, they needed help to translate the complex ideas of the new strategy into an easily understandable and memorable format for all of the key stakeholders — students, personnel and external groups.

“We wanted to present our new strategy in a fresh and innovative way in order to support how well the strategy will be remembered and facilitate the implementation of the strategy”, says Nina Olin, Director of External Relations and Communications, Hanken School of Economics.

Okimo Clinic was chosen as the partner for the undertaking because of the original ideas and creative approach involved in this task, which was then presented to university leadership.

Animation: a simple and effective means of communication

As a result of the project kick-off, a decision was made to move forward with an animation as a clear and powerful tool to communicate Hanken’s new strategy.

“It was a pleasure to work with Hanken’s representatives, as we quickly found common ground. After exchanging many ideas we agreed on an attractive concept for the final animation.”, recalls Riikka Lavaste, who managed the project at Okimo Clinic.

It was recognized that animation would be a departure from the university’s previous video communication materials. This new approach required careful planning of the visual and messaging: the video needed to be concise, whilst not drifting too far from the well-established communication methods of Hanken.

No room for error when time is of the essence

Okimo Clinic was responsible for all aspects of production: from voiceovers and illustrations to final animation. The final concept was created in cooperation with Hanken. The high expectations and short timeframe for the project presented a real challenge: the end result needed to be delivered in just 7 weeks. This meant that there was no room for error in either the planning or decision-making stages.

“The collaboration with Okimo was effective, flexible and professional throughout the process. Despite a very tight schedule, Okimo pulled the project through thanks to excellent, customer-oriented project management”, says Nina Olin.

Communication with Hanken university representatives was used to ensure that work was going smoothly and in the right direction. Flawless execution led to the delivery of the final animation within the expected timeframe.

The end result that exceeded client expectations

After viewing the final cut, the client recognized the animation as an effective tool for presenting the new strategy. It was received very warmly, and the tone and positive image were also noted as being in-line with the expected final result. Students returning to classes and other key stakeholders were welcomed with an effective presentation of Hanken’s plans through 2025.

Nina Olin summarizes the project favourably: “The reception among all our stakeholders exceeded our expectations! The animation inspired pride amongst our employees and a sense of a clear direction amongst our key external stakeholders.”

Watch the Hanken strategy animation:

What is Hanken? The Hanken School of Economics is a leading, internationally accredited university with over a hundred years of experience in education and research in economics and business administration. It has close ties with the business community and an active alumni network with over 13 000 alumni working in more than 65 countries around the globe. It has campuses in Helsinki and Vaasa, Finland. Its research meets high international standards and forms the foundation for all of its education.

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