OMG, someone please go wake up Green Day. September has ended!
Now that we’ve gotten the bad jokes out of the way, let’s talk about what we were actually up to last month. It’s been a fast-paced month filled with exciting client projects. We’ve produced videos that made people cry, posts that made people laugh and photos that made people go “daaaaamn!” We’ve also created concepts, strategies and insights that have helped our customers help their customers. As a little side project, we also tried to figure out the meaning of life and whether we even exist. Apparently, autumn has turned consultants into part-time philosophers.
If you’re a regular reader of our blog, you know that we Okimonians are all about learning new things and staying curious. In yet another pursuit of self-development, we have started Okimo Pause. It’s a weekly treat each Friday, as we sit down for lunch together with the whole gang and open our eyes and ears wide to learn from real-life superheroes. Each week, we invite a very special guest to tell us about their area of expertise or whatever it is they feel passionate about. A few weeks ago our Pause guest was Jenni from Tieto, who gave us more than a lecture on companies making a difference in the world; she gave us a life lesson and made us think about our purpose. Thanks again, Jenni!
A GIF that keeps on giving
Jenni’s presentation really made us identify with Jim Carrey’s pain of existence — is this all meaningless? What is my purpose? Why do I exist?! Jenni has found her purpose, and she left us as flabbergasted as this reporter.
Pic or it didn’t happen!
The Marketing Clinic Partners family keeps on growing and now consists of Okimo Clinic, Marketing Clinic, P+SBD and Kopla. The newest member, Kopla, is still situated in their original office in Kalasatama, but because we want the family to come together as much as possible, a few Okimonians ventured out of their Punavuori comfort zone and spent a day working at Kopla’s office. Okimonians immediately picked up some important development ideas — for example the MCP office has a clearly inadequate number of hanging wicker chairs. We will be taking this to the Board of directors ASAP.
We have a special way of celebrating Okimonians’ birthdays. Instead of gifting the birthday boy or girl with flowers, which dry out in just a few days, or impersonal gift cards to buy stuff you don’t really need, we’ve thought of something much better: mugs! What an incredibly unique and personal gift, right? Well, luckily there’s more to the tradition than just getting a plain white coffee mug. We personalize each custom drinking vessel with visuals that reflect the birthday Okimonian — their hobbies, passions, idols and anything else that clearly defines them. We pour love into the process of designing the mugs: first we brainstorm ideas, then we plan the concept, and finally our visual team brings the creation to life in the form of a design masterpiece printed directly onto a mug.
A bit of research
Video is king, they say. A recent study has confirmed that the trend is still heading upwards. Here are just a few highlights we picked from the results:
- Over 8 billion videos are watched on Facebook every day — and 10 billion on Snapchat.
- A Facebook video receives 135% more organic reach than a Facebook photo.
- Online videos will account for more than 80% of all consumer internet traffic by 2020.
- 85% of Facebook videos are watched without sound.
- Videos <2 min long get the most engagement.
- 73% of marketers plan on increasing their use of videos.
- 44% of marketers plan to spend money to promote their video content on Facebook.
See an infographic of even more results here.
Song of the month
We are so sorry. We know we’re better than this, but we feel as though we were given no other choice. The opportunity was served to us on a silver platter, and we just couldn’t resist the temptation. The song representing the month of September was just too obvious. Please forgive us.
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