For the 2017–2019 strategy period, YIT Corporation wanted a more inspirational and transformative strategy — addressing both the renewal of current businesses and innovation of new business. With our parent company Marketing Clinic, Okimo Clinic had the honour to be part of this process by providing expertise for the strategy communications, including strategy presentation materials, visualizations, key message development, and a strategy video.

The renewed strategy received praise from the top management for being clear and easy to communicate – with the same response coming from capital markets, stakeholders and YIT employees.

One of the main communication materials of the project was YIT’s strategy visualized in a video – produced by us! See the video below:

What is YIT?

YIT is one of the leading construction services company in Northern Europe – creating better, more attractive and sustainable living environments by building houses, business premises, infrastructure and entire urban areas.

To renew its strategy, YIT wanted to hire a partner who has high-level strategic competencies and can challenge current ways of thinking. For these reasons, our parent company Marketing Clinic was chosen as YIT’s strategic consultancy partner for the strategy renewal. Read the whole case study here.