Our newest Social by Nature video is a special edition—the star of episode number four, Joe Pulizzi, came to Finland all the way from the United States. Pulizzi is a world-renowned content marketing influencer and has been working in content marketing even before there was a proper term for it. He is the founder of Content Marketing Institute, the leading global education and training organization, and the author of many successful and acclaimed books.

In our interview, Pulizzi tells us why less is more in content marketing, how companies like Red bull, P&G and Adobe have turned content marketing into their competitive advantage and most importantly, an answer to the eternal question: Finland or Sweden?

Watch the episode below:

Social By Nature is an ongoing video series by Okimo Clinic that explains how Finnish executives use social media. Previous episodes feature Timo Ritakallio, President and CEO of Ilmarinen, Mikko Hyppönen, the Chief Research Officer of F-Secure, and Atte Palomäki, Executive Vice President of Communications and Branding at Wärtsilä. Stay tuned for more episodes at Okimo Clinic’s YouTube Channel.