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Okimo Clinic Blog

Facebook modifies the way it measures reach

Just when you thought that the massive changes coming to Facebook’s news feed could not get any bigger… along comes another bombshell from the social media platform (you can read all about the recent radical changes on our blog). This time the update is probably a bit less confusing, though. However, it will influence the…

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Okimo Clinic grows again!

After enjoying a wonderful Christmas break and New Year’s celebrations not so long ago, Okimo Clinic was quickly back to business. I have high hopes for what this year will bring, and see many opportunities for us. Mindful of this, I have an exciting announcement to make. On the 8th of January two new talents…

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Instagram makes Stories better — for brands too

Instagram announced the launch of a welcome addition to their Stories feature. And it should prove valuable both for creative people capturing and recording great photos or videos as well as those who would sometimes rather type a few words instead of sharing an image. The new feature is called “Type” mode, and its name…

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Creating service excellence – our superhero Hanna Viita brings holistic customer understanding to organizations

Marketing professional Hanna Viita has one of the most interesting career paths we have come across. She has seen it all, from Apple to Wärtsilä and from Finland to Poland and back. By excelling in services marketing and building customer-oriented organizations, she has helped steer many companies to international success. Recently, Hanna shared her professional…

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Twitter uses neural networks to make shared images better

Many social media professionals have probably been in this situation. A post is ready. The text has been chiselled to perfection. The best possible picture has been painstakingly selected. Finally, the post goes live… and it just does not look that great. Often, this problem is beyond control of the person responsible for publishing content.…

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OMG – Okimo’s Monthly Goodies #11

OMG! It’s 2018. Can you believe it? Before fully jumping into the new year, let’s have one last look at the final month of 2017. Here are a few of our favourite “Oh-My-Goodness” moments from December. OkiGo Adventures / The best day(s) of the month Okimonians wrapped up 2017 in the most exciting way. We…

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Facebook announces big News Feed changes

We’re just two weeks into 2018, but as one television show host would famously say, the year started with a bombshell. Mark Zuckerberg has announced some big changes coming to Facebook. They will probably make a lot of regular users very happy, but the feeling might not be shared by publishers — or anyone responsible…

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Year in Search – Google

Over the last couple weeks, we have looked at the most popular trends from 2017 that have gained traction on Instagram, YouTube, Facebook and Twitter. In this closing post focused on what exactly was popular around the world, we review the year-end data from Google. The biggest global search engine publishes its “Year in Search”…

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Facebook and Twitter trends 2017

In our previous post, we detailed the annual reviews assembled by Instagram and YouTube, which featured the most popular trends, personalities, videos, hashtags and more. But this is not the conclusion of end-of-year summaries from social media giants. These last cold weeks of 2017 were filled with insights into what has been hot during the…

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